For True North Realty, the vision was a refined 30-second advertisement built for both local radio and social media, featuring approximately 20 seconds of spoken copy and closing with a sung tag. The business owner asked for the music direction to feel soft, luxurious, elevated, yet approachable, specifically requesting a female singer supporting a male voiceover. I delivered a versatile 30-second spot, along with three additional edits: a 10-second sung jingle (without spoken copy), a 3-second sung business name, and a 2-second instrumental sonic logo for flexible brand use across platforms. The arrangement blends piano, harp, strings, synth pads, and minimal percussion to create a light, relaxed atmosphere that feels both sophisticated and calming. Through intentional rhyme and metaphor, I reduced lyrical density while still featuring the business name twice for strong recall, and layered vocal harmonies on the full name to ensure it resonates clearly and memorably.

For Dragonfly Coffee House, the goal was to capture the charm of a classic 60-second radio “donut” spot — upbeat, lighthearted, and instantly memorable — with space for a 30-second spoken advertisement in the center. I leaned into a warm, welcoming sound that reflects Dragonfly’s identity as both a relaxing place to work and a vibrant community gathering space. The lyrics highlight their welcoming environment, delicious coffee and pastries, and their slogan, “Great Coffee Made By People Who Care.” To enhance memorability, I structured the piece as a 22-second sung musical front, a 30-second talk bed, and an 8-second closing tag that reintroduces the business name and slogan. Playful “oo-ah” backing vocals, bouncy piano and percussion, and a clarinet carrying the main melody beneath the spoken portion all work together to keep the hook in the listener’s ear, delivering a bright, inviting jingle designed to stick long after the coffee’s gone.

For the Island Digest podcast, the objective was a concise, 15-second sung intro that could instantly set the tone for each episode and carry seamlessly into advertising placements. The sound needed to feel upbeat and groovy, while subtly nodding to an investigative edge. I crafted a catchy, melody-driven jingle that highlights the podcast name and core selling points — local news highlights from across all of the San Juan Islands, delivered in the same friendly voice each week. Musically, I leaned into a swung, bluesy-jazz feel to capture that sense of curiosity and discovery, supported by a punchy horn arrangement that gives it personality and momentum. The result is a bright, memorable intro that establishes playful energy and a sense of local connection in just fifteen seconds.